Marketing

If we were on a real budget, and were really making a film to make money, a very important stage of the research and planning would be to find out who would want to watch our film, and whether or not it matches our target audience. Obviously we will not be able to create an entirely diverse range of results, as during school sessions, we are only able to interact with other students and teachers, however, we have chosen to ask 30 individuals which we will pick to be as ranging as possible. We asked these 30 people by the use of systematic sampling, choosing every second person in the survey, to give us a total of 15 individual results. By conducting the survey in this random way then reduced the amount of bias samples included in our results and making them more accurate. We recorded the results into a table and then the data was transferred into graphs.

The market research shows that the majority of people asked in our survey enjoy historical romance films as much as they enjoyed the romance, so we figured that the romance within the historical was an imperative part of the plot that needed a lot of focus. A high percentage of people also feel that there is a need for more films of this genre. Out of the 30 people we asked at random, the majority were female. An extra question we asked people, after surveying them, was which aspect of a general historical romance would appeal to them the most. We did not give them a list to choose from, so it was un-recordable, but the aspect of this genre that appealed to the people we surveyed the most was the suspense of the man at war dying, or the lonely wife at home becoming distracted. This immediately told us that the film we were to create should wisely include some form of the aspects mentioned.

The Graphs above show our research.